The Process

Chapter One: The Beginning

"It was a dark and stormy night..."

"Once upon a time..."

You are familiar with the old standards. And, they are

effective. Millions of people hear these lines and know a

story is about to begin. How will I open your story? Will

people hear your story's opening line and instantly recognize

it as yours? To begin, we meet and we talk.


Whether you're hiring me for a one-time grand opening or a

long-term subscription, I will commence by listening to you,

learning your history, align (or help create) your branding,

understand your goals and strategize your solution to maximize your budget. You will tell me (and I will hear) your story. 


Chapter Two: The Toolbox

“Innovation distinguishes between a leader and a follower.” --Steve Jobs


Once we have formulated and fused your well-defined brand and strategy, I pull out my toolbox. I will create content that stands out, establishes a clear message and connects to your audience in an unforgettable way.


I will determine the best ways to reach your intended audience. My toolbox is filled with connections, experiences, and opportunties for you to be as traditional or as adventurous as you fancy. I am prepared to handle damage control and celebratory messages with ease. I combine traditional and non-traditional strategies to create a message as unique as you are. 


And, if you choose to subscribe to an ongoing public relations subscription, I will continue to innovate and evolve your message over time to remain relevant and utilize new and emerging platforms.   

Chapter Three: The Choices

"I stayed on my own path and did not follow the herd. I made a way for myself." --Eartha Kitt

eleven07 Main offers a full repertoire of services and packages to suit your needs and budget. From issuing a press release to a network-ready television commercial, I am fully equipped to support all your communication needs. My services include: