• Stella Tessler


Originally Posted on Facebook

October 23, 2019

Morning all! When planning today’s infomessage, I spent some time on social media business pages checking out posts and graphics. Yikes!! Lots of wasted opportunity out there.

Most important DO: Hire a professional (you knew I was going to say that). 😂

The best way to help you with DOs is to tell you some basic DON’Ts:

1. DON’T ever, ever use an image or slogan/brand name that doesn’t belong to you. You’re in for a world of hurt if the owner chooses to sue. If you are using a social media company, make sure your contract clearly states from where images are being curated.

Example 1: A skincare company’s representatives posted: “Like Spanx for the face,” on their personal SM pages. The skincare company was put on notice to cease and desist.

Example 2: A local business used photos found online (without permission)to promote their business. The photographer and her online followers took to social media to disparage (rightly so) the business.

Always ask for permission.

2. DON’T ever, ever post a response to a negative comment in haste. Remember my Snapchat story? They had to follow up their first (pretty lame) apology with a second. By then, it was too late.

Hire a professional with experience in damage control to handle it if you are concerned it will further harm your business.

3. DON’T cram every single word in the English language into a graphic. Fershizzle (I use this word a lot to avoid cursing). If I can’t figure it out in a glance, neither can anyone else. Also, don’t cram every image on your iPhone into a graphic.

If you can’t seem to figure out how to get your message across, reach out to us. This is what we do.

4. DON’T create the same old, same old. It’s Halloween time. Every restaurant and club on LI is holding some kind of a Halloween Party. It seems they all have the best DJ, the best food, the best prizes, the best drinks. They’re all the BEST! They may be, but their promo language and graphics definitely are not. Every single one told the first line of their story. I couldn’t differentiate one from the other.

Want a fresh approach or a unique promotion telling the second line of your story? Message us!

5. Referring back to #4...this is true of just about any business. In your community, there are dozens of realtors, doctors, restaurants, hair salons, etc. A well thought out plan, focusing on your unique story, is what will set you apart. I mean, really, how many, “Best in NY Pizza” restaurants can there be?

It’s a crowded marketplace. You work hard. Really hard. You’re amazing at what you do. Let us help you show the world.

Copyright © 2019 by eleven07 Main

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