• Stella Tessler

MEDIA RELATIONS: A Spaghetti-free Plan

Originally Posted on Facebook

November 4, 2019

“Monday, Monday, so good to me...” you totally know you “la-la’ed” as you read that. 😂 A little taste of the Mamas and the Papas this lovely morning.

This week, we’re talking about a well-rounded, more traditional Media Strategy. You can’t throw spaghetti at a wall when it comes to PR. You may as well throw your money into an abyss. A robust PR plan must include a formal, media relations strategy.

Now, if I’m a restaurant (which, clearly, I’m not...but stick with me here), posting daily photos on Instagram and Facebook is a fun and colorful way to show my followers what’s on the menu.

But, my followers are limited to, well, my followers. Now what do I do?

The advent of social media and the multiple

platforms we have to share information has made it possible for all of us to reach each other. But, it’s not enough. It’s not targeted. It’s limited.

This is where we make the difference. We take your promotional dollars and target your specific need to the proper channels. We grow your audience beyond the 750 or so followers you have now. You receive the most value for your investment and see actual, measurable results.

Let’s talk. Let us tell your story to the audience that needs to hear it. Stop throwing the spaghetti at the wall. It’s so damn messy.

© Copyright, 2019 by eleven07 Main.

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