“Story, as it turns out, was crucial to our evolution -- more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.”
The quality of the content on your website, advertising, correspondence, brochures, etc. is singularly the most important part of your communications strategy.
Exceptional content is storytelling. It leaves the recipient feeling (and feeling is the key component here) emotional, connected, interested and wanting more. It utilizes the senses and develops curiosity.
eleven07 Main has decades of experience producing, writing, imagining, creating content and telling stories that have generated tens of millions of dollars in revenue for the companies I have worked for.
"When you think about it, media's the intersection of content and technology - it's all about storytelling, like photography and the camera."
Creativity requires not only a creative and artistic spirit and mind; but, also, the ability to be creative in marketing, messaging and packaging your story.
Just as everyone's story is different, so is the path they must take to tell it. At eleven07 Main, my thorough knowledge of all types of communication tools, coupled with our ability to improvise and be proactive with emerging technologies, media channels and trends, will allow you to stay relevant and heard in an increasingly noisy environment.
Now, more than ever, standing out in "the crowd" can be daunting. Creativity is what will separate you from everyone else.